This content is provided by Brighter Vision, an affinity partner of AAMFT. This information is not necessarily the views of AAMFT and should not be interpreted as official policy.
Therapy comes in all shapes and sizes. There’s behavioral therapy, hypnotherapy, occupational therapy, speech therapy, physical therapy, massage therapy… the list goes on and on.
But no matter which type of therapy you provide, the reason is always the same – to help people heal.
Does your private practice website depict this right off the bat?
There are, of course, many different ways to ensure it does. Among the most obvious are your business name and website URL.
But then there are all of the smaller pieces of your brand that truly attract your ideal client to your website and ultimately, your business. These include the visual aspects of your site such as its color scheme, fonts, and imagery, as well as the branding aspects of your practice such as your brand’s tagline, slogan, and mission statement.
In today’s post, we’re going to cover these important branding aspects – mission statements, slogans, and taglines.
Because these terms are often used interchangeably (or combined in an effort to save a little time), let’s take things from the beginning and start out by making sure we understand the difference between these three types of branding texts.
Mission statements are more descriptive and commonly consist of a few sentences making one short paragraph that explains the ‘how’ and ‘why’ of your business as a whole.
Slogans are shortened versions of your mission statement that say in about 12 words or less what you do, who you do it for, and/or why you do it.
And finally, taglines are written representations of your brand that summarize your practice in only a few words.
Now let’s dive in a little deeper and talk more about what each of these are and what makes them effective so that you can build a truly successful private practice.